'We've been conditioned to think that good looking ginger men don't exist, but there are a lot out there,' said British photographer and natural red head, Thomas Knights.
In his first solo exhibition, opening September 3 at New York’s BOSI gallery, Mr Knights has captured 40 red headed American men to challenge long-held stereotypes, and prove that they can be leading-man material, too.
'Red headed actors are portrayed as undesirable, angry, and weak characters - or the bad guy,' said the 31-year-old photographer. 'They are never the heartthrob, the hero or the action star, and it has created this notion that all ginger men are ugly and weak. I want to show that they're not.'